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'L'Occi Truck' is hitting selected cities in brand's first ever traveling shop experience.
April 2, 2018
By: Christine Esposito
Editor-in-Chief
L'Occitane en Provence is taking a road trip in the new L'Occi Truck, a new retail store on wheels that marks the first-ever traveling shop experience for the brand. Kicking off in Washington, DC at the Cherry Blossom Festival on April 7, the truck will then stop throughout key cities and regions with and without brick-and-mortar as well as buzz-worthy events and festivals that align with the brand's DNA. Additional stops include the Beautycon in New York City, NY (April 21-22)...
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